KUALA LUMPUR. KINETA, a wholly-owned subsidiary of Sime Darby Berhad, a leader in EV charging solutions in Malaysia, proudly introduces its newly redesigned logo as part of a comprehensive rebranding strategy. The updated logo reflects the company’s evolution, commitment to innovation, and dedication to providing an enhanced visual identity that resonates with its audience.

New Look, Same Commitment:
KINETA introduces a fresh and dynamic visual identity, marked by a contemporary logo that symbolizes our forward-thinking approach. The idea was inspired by the meaning of ‘KINETA’ – full of energy. The new logo embodies Movement, Power, and the Energetic ethos of our company. The redesigned logo is a visual representation of our commitment to providing the best customer experience through excellent service, seamless processes and innovative systems, showcasing a modern aesthetic that resonates with our vision for the future.

Customer-Centric Orientation:
This rebranding is more than a visual transformation; it signifies KINETA commitment to a customer-centric approach. KINETA is focused on deepening the connection with its customers by understanding their needs, providing exceptional service, and delivering innovative solutions.

KINETA Managing Director, Mr Sunny Lee, expressed enthusiasm about the rebranding, “The rebranding is timely as we advance into new markets and expand our operations, aligning everyone internally behind KINETA’s vision and values to deliver on its promise. KINETA remains resilient and steadfast in its commitment to delivering cutting-edge and sustainable charging solutions.”

Tagline Reflecting Our Essence:
Accompanying the new look is a revamped tagline, ‘Charge Your Car’ which briefly captures the essence of KINETA vision and mission.

Visual Identity and Online Presence:
KINETA invites the public to explore the redesigned logo and learn more about the rebranding initiative on its social media platform and website at https://www.kinetacharge.com.